LULU DENIM: Your fashion is served

By Tara McCauley

LuLu Denim, who first began offering their over-the-top shopping experiences in South Florida, will be among the 60 retailers taking up shop at New York’s new Limelight Marketplace in the Flatiron district.

The marketplace, set to open this month, will fill three floors of a historic 163 year-old venue and will feature elaborate facades and varied designs reminiscent of a European street scene.

LuLu Denim, named one of “America’s 50 Most Influential Men’s Stores” by Women’s Wear Daily, offers high-end apparel for men, women and children and treats the shopping experience like a dinner service.

Jeans from labels like Diesel and Rock & Republic are presented to shoppers by “servers” while they sip complimentary drinks. After the perfect pair has been found, shoppers can have their pick of the cream of the crop in fashion, whether it be Paul Smith, Jean Paul Gaultier, or Moschino. To finish off the new look, the LuLu Sneaker Bar’s sneaker “specialist” will serve up the likes of John Galliano and DSquared. Bon Appetit!