Saturday, February 27, 2010

NY FALL 2010: Lacoste

Lacoste: Laser precision
By Joseph Ungoco for

Lacoste, the French lifestyle brand long known for its triple wide runways and armies of models, narrowed the visual focus and opted for a raised single runway in lemon yellow. The LCD crocodile at the head of the runway cycled through the rainbow of colors presented in the collection.

Creative director, Christophe Lemaire, started with a '30s moment in shades of light heather grey. Oversized car coats with loose boxy shoulders brought us back to the start of the car age. What followed were multicolored confetti knits and chic sophisticated color blocking in green red yellow and black. The asymmetrical cloche worn opposite a low side ponytail gave us flapper, with just a hint Amelia Earhart.

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